BEC HIGHER - KURS EGZAMINACYJNY nr 113002

Business Language Trainings serdecznie zaprasza na:

Kurs egzaminacyjny BEC Higher (Business English Certificate)

(total 60h/45min-15 tygodni)

Zajęcia: 2xtyg. po 90 min.

pn./śr. lub wt/czw rano, po południu, wieczorem

Grupa: 4-8os.

Poziom: średniozaawansowany/ zaawansowany

Zapraszamy na test poziomujący

BEC Higher jest ostatnim z trzech poziomów egzaminacyjnych, sprawdzających umiejętności językowe w kontekście biznesu.

Skierowany jest do osób dorosłych pracujących lub przygotowujących się do wejścia na rynek pracy.

Poszczególne poziomy sprawności językowych odpowiadają kursom General English, jednak z naciskiem na umiejętności niezbędne w sytuacjach zawodowych.

Zakres materiału:

MANAGEMENT

· Corporate Culture

- Responsibility for influencing the culture within a company

- Bottom-line performance

- Streamlining

- Yardsticking

· Leaders and Managers

- Leadership styles

- Empowerment

- Power of delegation

- Brand Management

- Crisis Management

- Risk Management

· Internal Communications

- Emails

- Memos

- Letters

- Reports

· Chairing meetings

- Impartiality

- Assertiveness

- Staying on course

- Summarising

COMPETETIVE ADVANTAGE

· Customer relationships

- Customer Relationship Management

- After-sales service

- Cost savings

· Competitive Advantage

- Submitting tenders

- Benchmarking

- Bidding

· Proposal

- Diversifying product range

- Brand identity

- Marketing & Product Development costs

· Presenting at meetings

- Embedded questions

- Describing trends

- Structuring your talk

- Presenting tables

ADVERTISING AND SALES

· Advertising and customers

- The effectiveness of advertising

- Measuring the efficiency of advertising

- Types of advertisements

· Advertising and the Internet

- Search engines and hits

- Target audiences

- Clicks and mortar

· Sales reports

- Upward and downward trends

- Report on a sales event

- Describing statistics

· The sales pitch

- Cold-calling

- Cracking the big company market

- Improving customer service

FINANCE

· Forecasts and results

- Reporting results

- Forecasting sales

- Profit and loss account

- Balance sheet

· Financing the arts

- Sponsoring

- Endorsement

- Evaluating investments

· Late payers

- Insolvency

- Creditworthiness

- Factoring

- Overdrafts

- Overtrading

· Negotiating a lease

- Hard bargaining

- Negotiating office lease

- Bargaining point

- Deadlocks

THE WORK ENVIRONMENT

· The workplace atmosphere

- Motivating employees

- Stress in the workplace

- Appraisal interviews

· The workforce of the future

- Freelancing

- Temping

- Job sharing

- Home/Teleworking

· Productivity

- Assembly lines

- Hire and fire practices

- Manufacturing vs. Services

- Financial Performance

· Staff Negotiations

- Transparency in career structure

- Structuring job interviews

- Company’s generosity

- Redundancies

CORPORATE RELATIONSHIPS

· Corporate ethics

- Corporate Social Responsibility(CSR)

- Stakeholders

- Fair trade

- The effort of ethics

· Expanding abroad

- Growing through acquisition and organic growth

- Leveraging international position

- Enhancing business diversity

- Developing Human Resources

· An overseas partnership

- Finding an overseas partner

- Trade sales letter

- Going into new markets

- Local collaborators and competitors

· A planning conference

- Making presentations to colleagues

- Risk Management

- Linking words in presentations

Szkolenia prowadzone są w sali multimedialnej z wykorzystaniem CD/DVD/Internet/Authentic materials/magazines

Koszt: 2 265 zł / uczestnik

Kontakt:www.english.biz.pl

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